Hercare
Hercare Health was built on a bold mission to redefine women’s healthcare by making high-end concierge medicine not just a luxury, but a fully covered necessity. The brand needed to communicate its unique value proposition, insurance covered care that eliminates the frustrations women often face in traditional medical settings.
The Strategy
Our strategy was to create a brand identity that felt both premium and accessible, balancing sophistication with a tone of empowerment and advocacy. The messaging had to be strong, confident, and unapologetic. We need to position Hercare as the healthcare women deserve, without the barriers they’ve come to expect.
The Visual Design
The visual identity reflects Hercare Health’s dual commitment to premium care and inclusivity. A warm yet sophisticated color palette blends deep, grounding hues with soft, inviting neutrals, striking a balance between authority and approachability. Typography plays a key role in reinforcing the brand’s voice pairing the refined elegance of serif fonts with the modern simplicity of sans-serif type to create a dynamic, high end feel. Every visual element was chosen to embody trust, empowerment, and a seamless healthcare.
The Outcome
With its new brand identity, Hercare Health has positioned itself as a disruptor in women’s healthcare. The refined messaging and bold visuals ensure that the brand speaks directly to its audience, women who are tired of being overlooked and are ready to receive the care they deserve.
Beyond brand recognition, this transformation has strengthened Hercare Health’s ability to connect with patients on a deeper level. The new digital experience is sleek and user friendly, removing the friction from booking appointments and accessing care. The brand’s strong presence across digital and physical touch points creates a sense of trust and belonging.
